Are you a leader in your company? If so, then it’s time to take leadership branding seriously. A leadership brand is the message that your employees and customers get about who you are and what you stand for. It can be an aspect of personal branding or organizational branding, but leadership brands need to be handled differently than other types of brands. In this blog post we will discuss how to create a leadership brand from scratch!
1. Create a personal mission statement
The first step in cementing your leadership brand is exploring and understanding your mission.
What are you trying to achieve? What is your personal vision for the future?
Once you have a good understanding of your mission, create a personal mission statement. This will be the guiding light for all your branding efforts.
Your mission statement should answer these questions:
– Who are you and what do you stand for?
– What are your goals for the future?
– How do you want to make a difference in this world?
Keep your mission statement close by and review it often. Write it down, post it somewhere visible, or keep a note on your phone so that you can always refer back to what is important to you!
2. Write down your values and what you want to represent
Every leadership brand must have values. Whether you are branding yourself or your company, the value system will serve as a foundation for everything else that happens with regards to leadership brands.
When it comes to creating leadership brands, make sure the following questions are answered:
– What do you want people to know about who you are?
– How do you want to be remembered?
– What are your core values?
Values don’t have to be complex or groundbreaking, but they should be something that you and your team can stand behind. They will help to create consistency in all of your branding efforts.
Think about the things that are important to you and make a list. From there, you can start to develop specific values that will represent your leadership brand.
Make sure that these values are communicated throughout your branding efforts. Use them in your marketing materials, website copy, and employee training programs. When people see or hear these values, they should know exactly what your leadership brand is all about!
Learn How to Create a Fulfilling Career
Take this FREE training for a roadmap to finding your purpose and accelerating your career. I will give you the tools you need to create a career you love.
3. Identify the three most important qualities of leadership for you (e.g., honesty, strength)
In leadership branding, it is important to determine your three most important leadership qualities. These are the core of what you want people to know about who you are and how you lead others.
When creating leadership brands, leaders need to remember that their followers look up to them for inspiration and guidance on a daily basis. Your words have power, so be conscious about how you speak and act. Your leadership brand should reflect your leadership qualities.
For example, if one of your leadership values is honesty, then people will expect to hear the truth from you at all times – even when it isn’t what they want to hear! If a company has developed leadership brands based on integrity and respect, then people will expect to see and feel those leadership qualities when they interact with them.
Finding your leadership brand’s most important qualities is the first step in creating consistency across leadership marketing efforts. Your employees are always looking up to you for guidance, so make sure they know who you are as a leader!
4. Decide on an appropriate name for yourself that reflects who you are as a leader
(e.g., Bob the Builder)
The next step is to come up with a name for yourself that reflects who you are as a leader. This can be your personal nickname, your last name, or anything else that feels right to you.
When it comes to leadership brands, it is important to be memorable! The name you choose should reflect leadership qualities that you want people to know about.
When branding leadership, people will be watching your actions and listening for specific words that reflect leadership qualities. Make sure you are consistent in how you speak truthfully about yourself as a leader with the leadership brand that has been created for you!
Remember: leadership brands require consistency so that leadership qualities are demonstrated and remembered by those you lead.
Make sure that your leadership brand name is used across all marketing efforts so people can easily identify who you are as a leader!
5. Choose colors that represent your personality and style
(e.g., navy blue and gold)
The colors you choose for your leadership brand will also play a role in how people perceive you. When it comes to leadership brands, many people think of the traditional colors associated with leaders: black, white, and red.
While these colors can be used in leadership branding, it is important to remember that leadership brands should be unique and reflect the personality of the leader.
It is very important to choose colors that accurately represent who you are as a person! When leadership branding, people will associate your leadership brand with how they perceive you in any given situation. For example, if someone sees navy blue and gold being used for leadership branding, they will automatically think of a professional and successful individual.
The colors you choose for your leadership brand should be used in all marketing efforts to create consistency. This will help people remember the qualities that you want them to associate with your leadership brand!
When creating leadership brands, it is important to keep in mind that followers look up to their leaders for guidance and inspiration. Your words have power, so be conscious about how you speak and act. The leadership brand you create should reflect your leadership qualities!
6. Consider how to use symbols or logos in your brand identity to better reflect who you are as a leader
(e.g., a lion)
Including symbols or logos in your leadership brand can be a great way to better reflect who you are as a leader. These symbols can be anything from an animal to a flower and should represent the leadership qualities that you want people to associate with your leadership brand.
When it comes to choosing symbols for leadership branding, it is important to remember that leadership brands should be unique and memorable! For example, the Ancient Greeks used lions as symbols of strength.
If someone sees your leadership brand using a lion for inspiration, they will immediately understand what leadership qualities you want people to think about when thinking about your leadership brand identity.
When creating leadership brands, it is important to remember that leadership brands are about consistency. Be sure you use the same symbols or logos across all marketing efforts so people can easily identify who you are as a leader!
Cementing Your Leadership Brand: The Complete Guide
In conclusion, leadership brands should be unique and reflect the personality of the leader!
When branding leadership, people will be watching your actions and listening for specific words that reflect leadership qualities.
Looking to Grow Your Career?
Check out Harness Your Butterflies: The Young Professional’s Metamorphosis to an Exciting Career available now.