Marketing is not something that should be taken lightly. Businesses need marketing strategy examples to help them understand what marketing strategies work and which ones don’t. In this post, we’re going to go over 23 marketing strategies and theories for modern businesses!
Lead Magnet Strategy
The lead magnet strategy is one of the most popular marketing strategies for modern businesses. It works by providing your customer with a freebie/gift in exchange for their contact information (e.g., email address).
For example, you might create an infographic and offer it in exchange for an email address.
Then, when you have their contact information, you can send marketing emails or run ad campaigns to your prospects.
This strategy works for a few reasons:
– It’s free and easy (for the business) to create these lead magnets and put them online
– Most people love getting gifts/freebies in exchange for their contact information because it feels like they’re winning something
– Once you have a person’s contact information, you can advertise to them on social media or through email marketing
Social Media Marketing Strategy
The social media marketing strategy (SMM) is a very effective marketing strategy example! Social networks such as Facebook, Twitter and Instagram have billions of users around the world.
So if you want to reach a large audience with your marketing message, SMM may be right for you.
Social media marketing examples work because social networks are extremely popular among users of all demographics.
For example, if your marketing message was about healthy eating habits for college students, then it may be a good idea to put that marketing campaign on Facebook or Instagram! This is because most college students use those platforms daily and would therefore see your marketing message.
This strategy works for a few reasons:
– Social media marketing examples are free to put online
– There are billions of users on social networks, which means it’s possible to reach millions with your marketing message if you choose the right platform
– Social media marketing examples are extremely effective for marketing to demographics that use social networks regularly (e.g., college students)
Word-of-Mouth Strategy
Word-of-mouth marketing is a great marketing strategy example if you’re on a budget. This strategy works by simply asking your happy customers to speak about their experience with you on social media, in person, or online forums (e.g., Reddit).
For example, if someone had a great experience at your restaurant and wants to share it with the world, they might post a picture of them with your marketing materials on Instagram or Facebook.
This marketing strategy example is very effective because social media users are already going to be interested in that type of content (e.g., food pictures) and would therefore see it regularly!
This means if your happy customer posts about their experience often enough, it could lead to hundreds or thousands of people seeing your marketing message.
This marketing strategy works for a few reasons:
– It’s free, easy and fast to ask customers/prospects about sharing their experience with you on social media
– Customers are already interested in the content that they would be posting (e.g., food pictures) and would therefore see it regularly
– When a marketing message is shared with hundreds or thousands of people on social media, the marketing campaign becomes very effective!
Affiliate Marketing Strategy
Affiliate marketing is a marketing strategy example where you work with other people to create and sell products for you.
For example, if your business sells shoes online, then it may be helpful for you to work with an individual who runs a shoe review blog (e.g., “The Shoe Snob”).
This marketing campaign works because you’re marketing a product to people who are already interested in that type of content.
For example, if someone is reading a shoe review blog and sees your marketing message for shoes, then they may have an interest! This means the marketing campaign will be much more effective than trying to advertise directly through social media or email marketing examples.
This marketing strategy works for a few reasons:
– You don’t have to do much work, you just need to find someone who is interested in the type of product that you’re marketing and ask them if they’d be willing to help out with your marketing campaign!
– Since people are already interested in the content being shared (e.g., shoe reviews), it’s much more likely they will see your marketing message
– Because affiliate marketing is so popular, the individual you work with may already have a large following of people who would be interested in seeing your marketing campaign!
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Sponsorship Strategy
Sponsorship marketing is a marketing strategy example where you pay someone to promote your business for you. This marketing campaign can be effective because the individual being sponsored typically has an interest in what they are promoting!
For example, if your local sports team needs help with their marketing efforts and they have access to popular athletes who would be willing or interested in marketing your business, they may be willing to help!
This marketing campaign works because the individual being sponsored typically has an interest in what they are promoting. This means that it’s likely their marketing message will get across to people who would want to see it (e.g., sports fans)!
This marketing strategy example is effective for a few reasons:
– The individual being sponsored typically has an interest in what they are promoting, making it much more likely for their marketing message to get across to people who would actually want to see it
– Since the marketing campaign is focused on a specific type of audience (e.g., sports fans), you can target your marketing efforts to this specific demographic, making your marketing campaign more effective
– Since the marketing message is coming from an individual who typically has a large following (e.g., popular athletes), it’s likely that thousands of people will see the marketing campaign!
Upsell/Cross-Sell Strategy
This marketing strategy example works because it targets people who have already been interested in your business.
For example, if you own a restaurant and someone comes to eat there without making a reservation for dinner beforehand, the marketing campaign would be effective! This is because this marketing message will come across to customers/prospects who are already interested in your business.
This marketing strategy works for a few reasons:
– Since people have already been interested in your business, they are more likely to want to purchase something from you!
– Because the marketing campaign comes across when someone is looking to make a reservation at dinner or buy food elsewhere before coming into eating at your restaurant, it’s more likely they will be interested in the marketing message
– Since this marketing strategy focuses on people who have already been interested in your business, you can target these specific individuals with your marketing efforts by using their data to personalize what is being shared!
Product Bundle Discounts & Coupon Codes Strategy
This marketing strategy example works because it allows you to promote multiple products at one time. It’s an effective marketing campaign because people are more likely to purchase something when they see that they can get two products for the price of one!
For example, if your local grocery store is running a promotion on cereal and milk together, this marketing strategy would be effective! This marketing campaign works because it targets people who are already interested in purchasing your products.
This marketing strategy is effective for a few reasons:
– Since this marketing campaign promotes two products at one time, you can promote multiple items that may interest the same customer/prospects with just one marketing message!
– Since people are more likely to purchase something when they see that they can get two products for the price of one, this marketing campaign is very effective
– Because you’re marketing toward people who already like your business and have an interest in what you sell, it’s much more likely for them to want these two separate items!
Blog Commenting Strategy
This marketing strategy example works because it allows you to share your marketing message in another person’s marketing content.
This marketing campaign is effective because it allows you to promote your marketing message without having to share something that doesn’t contribute or add value.
For example, if someone writes a blog post about marketing strategies and uses an image of their business in the background, this marketing strategy would be very effective!
This is effective for a few reasons:
– Since the marketing campaign will appear on someone else’s site, this increases your chances of people seeing your marketing message!
– If the comment section is active and there are a lot of comments being left, your marketing message will also be seen by others!
– If the marketing campaign is used on a popular site with many people reading it, this makes it more likely for them to see and click on your marketing content!
SEO (Search Engine Optimization) Strategy
This marketing strategy example works because it is very effective in helping your business rank higher for keywords.
It’s an efficient marketing campaign because when you can rank high in the search engines, people who use that site will be more likely to see and click on your marketing message!
For example, if someone types “marketing strategy examples” into the search engine, business marketing strategies will have a better chance of being found if they are optimized for SEO.
This marketing campaign is effective because you can promote your marketing message to people who already have an interest in what your site offers!
This marketing strategy works because:
– Since this marketing tactic focuses on keywords that people use to search for marketing strategies, it’s more likely that your marketing message will come up in searches!
– If you can rank high on the search engine, this allows people who are specifically looking for marketing strategy examples to find your business and take action!
Content Syndication Strategy
This marketing strategy example works because it allows you to promote your marketing message in other people’s marketing content. This is a very efficient way of marketing!
For example, you can promote marketing messages in other people’s marketing content on social media sites like Facebook, Instagram and Twitter!
This marketing campaign is efficient because it allows you to share your marketing message in another person’s marketing content without having yourself appear spammy or too salesy.
It’s effective for a few reasons:
– People are more likely to click on something that they see may be beneficial to them, which makes this marketing campaign very effective!
– If you’re marketing toward people who already like your business and have an interest in what you sell, they will be more likely to click on your marketing content.
– When someone is reading a piece of marketing content that interests them or relates to their needs, it’s much more likely for them to continue reading and click on your marketing content.
Digital PR & Newsjacking Strategy
This marketing strategy example works because it allows you to promote your marketing message in news stories.
If the marketing campaign catches on, this can lead to people finding out about your business and taking action on what you offer!
For example, you can publish a press release or pitch media outlets about marketing strategies. If you do this, it’s more likely that the marketing campaign will catch on and help your business grow!
It’s an efficient way of marketing because when people are reading news stories that relate to their interests or needs, they’re more likely to click on your marketing message.
It works for a few reasons:
– People who read marketing messages in news stories are more likely to click on them and potentially take action because they’re already reading something that relates to their needs and interests.
– If your marketing message is published on a popular news site, this makes it more likely for people to see and click on your marketing message.
– This marketing tactic works well because it’s more likely for people who are already interested in what you offer to find your marketing message.
User-Generated Content (UGC) Strategy
This marketing strategy example works because it allows you to promote your marketing message through marketing content that already exists and is created by other people.
When you do this, it’s a great way to build trust with your audience because they see that you’re using marketing strategies like the ones they use!
It works for a few reasons:
– UGC is more trustworthy marketing content because it’s marketing content that your target market already likes and trusts.
– If you produce marketing messages in a way that is similar to marketing messages that your audience already likes and trusts, they’re more likely to trust you as well.
– Since marketing content created by other people is already generating traffic, it’s more likely for marketing messages that you promote to benefit your business.
Event Marketing Strategy
This marketing strategy example works because it allows you to promote your marketing message in person. This is a very efficient way of marketing!
For example, you can create hype around a product launch by hosting marketing events where you give out free samples.
If the marketing campaign catches on, this can lead to people attending your marketing events and taking action on what you offer!
It’s effective for a few reasons:
– People who attend marketing events like this are more likely to take action and buy what you’re offering.
– If your marketing message is promoted at marketing events, it’s more likely for people to see and take action on the marketing message.
– Marketing messages that are given out in person are more likely to be remembered by people. This marketing tactic works well because it’s a memorable way of marketing your business!
Loyalty Programs / VIP Customer Program / Reward Points Rewards System Strategy
This marketing strategy example works because it allows you to promote your marketing message in a way that will help grow the loyalty of your customer base. You can use this marketing campaign if you have an existing loyal following who are already interested in what you offer!
For example, you can add incentives to customers who purchase more from your business by giving them marketing points as a reward.
It’s effective for a few reasons:
– People are more likely to take action on marketing messages if they feel that the marketing message will benefit them in some way.
– If marketing messages are given to loyal customers, they’re more likely to take action on the marketing message because it’s a reward for being loyal.
– Loyal customers are more likely to trust marketing messages because they’re already buying from your business. This marketing strategy example works well because you can use marketing messages to encourage customers who already trust you to take action on what you offer!
Cold Email Marketing Strategy
Cold email is marketing content through email marketing, which means marketing your message to people you don’t know. This marketing strategy is very effective because it targets a large number of potential customers at one time!
For example, you can target marketing messages to business owners in your industry by sending them marketing emails that introduce yourself and what you offer.
It works for a few reasons:
– People are more likely to click on something that they see may be beneficial to them, which makes this marketing campaign very effective!
– Marketing messages sent through marketing emails are more likely to get seen by the person it’s being sent to, which means marketing messages are more likely to be seen!
– This marketing strategy works well because it allows you to reach a large number of people at once and it’s very targeted marketing!
Micro-Influencer Marketing Strategy
A micro-influencer is someone who has a marketing message that’s popular and trusted by a smaller number of people. The marketing strategy works well because it allows you to take advantage of marketing messages from marketing influencers who are already trusted by people!
For example, you can partner with marketing influencers to promote your marketing messages in their marketing campaigns.
It works for a few reasons:
– People are more likely to take action on marketing messages that they trust, which means marketing influencers marketing messages are more likely to be seen and taken action on!
– People who trust marketing influencers will also trust the marketing message because marketing messages are given by marketing influencers they trust!
– This marketing strategy works well because marketing messages from marketing influencers will be more likely to be seen than marketing messages that aren’t given by marketing influencers.
Lead Nurture Email Strategy
A marketing message is a marketing tactic that you use to promote your marketing campaign. This marketing strategy works because it allows you to take advantage of marketing messages to keep your marketing campaign active and growing!
For example, you can use marketing messages as a way to encourage people who have already shown interest in your marketing campaign to take action on what you offer.
It works for a few reasons:
– People are more likely to take action on marketing messages that they’re interested in because marketing messages are tailored to what you offer!
– People who have shown interest in your marketing campaign are more likely to take action on marketing messages because they’re familiar with your offerings.
PPC (Pay-Per-Click) & Display Network Strategy
PPC is a marketing strategy example that leverages major platforms like Google and Facebook. This marketing strategy works because it has a very low barrier of entry, which means you can take advantage quickly!
For example, you can use PPC ads to target people who are already looking for what you offer.
It works for a few reasons:
– People are already searching for your unique solution on these major platforms.
– Platforms offer advanced targeting that can get your ads seen by people who are most likely to be interested in what you offer.
– Platforms have a very low barrier of entry, which means marketing campaigns can be set up with a lot of ease.
Viral Marketing Strategy
The viral marketing strategy is one of the most popular marketing strategies for modern businesses.
It works by incentivizing your customers to share your products with their friends and family members for both parties to reap benefits (e.g. coupons, discounts).
It works for a few reasons:
– You can reach a large audience in a short period because marketing messages are spread quickly!
– You can capitalize on your virality and increase cash flow immediately.
Crowdfunding Strategy
The crowdfunding marketing strategy is an example that works well for businesses that need funding specific to their industry.
This strategy works by asking your customers/audience to contribute funds in exchange for marketing messages, rewards, or special experiences.
It works because it taps into your community and provides funding while marketing messages are delivered.
This marketing strategy example works because:
– It works well for marketing campaigns that need funding specific to your industry.
– It provides marketing messages while also providing a sense of ownership from the people who contribute marketing funds.
– Rewards and special experiences can be given to marketing influencers who contribute marketing funds, which encourages others to contribute marketing funds.
Authority Hacking Strategy
Authority hacking is a marketing strategy that works well for businesses that want to gain authority in their industry. When you’re trying to reach new audiences, you can dovetail off famous figures in a way that aligns your message with their branding.
For example, if you run a YouTube channel, you might talk specifically about your expertise in the leadership/career sector. One way you would be able to “authority hack” would be to make a video about Tony Robbins or Oprah Winfrey. By using their names and possible quotes/video clips, you can use their brand and align yourself with their authority.
It works for a few reasons:
– You can leverage existing influencer messaging to reinforce your legitimacy in your market
– People who are familiar with influencer marketing messages are more likely to take notice of your marketing message because they’re already familiar with key authority figures in your space.
Guerrilla Marketing Strategy
Guerilla marketing is a marketing strategy example that works well for businesses in just about any industry.
This marketing strategy involves using unconventional marketing messages to get marketing messages in front of more people.
Red Bull is a great example of Guerilla marketing. They used marketing strategies like stunts, giveaways, and events to get marketing messages in front of more people.
It works for a few reasons:
– It’s low-cost marketing that gets you in front of people who you wouldn’t normally be able to reach with traditional marketing campaigns.
– It’s unexpected marketing, which often gets marketing messages more attention than traditional marketing.
– It can be used to differentiate your marketing message from competitors, which helps you stand out.
Brand Partnership Strategy
The marketing strategy of partnering with other brands to market your products is a great way for businesses in just about any industry.
This marketing strategy works by marketing your products in partnership with other brands.
It works for a few reasons:
– You capitalize on each of your business’ existing audiences and offer a cross-sell.
– Each marketing message you deliver is more effective because its marketing messages are delivered to two audiences.
Marketing Strategy Examples
In summary, marketing strategy examples are marketing strategies that work well for businesses in just about any industry. While marketing strategies can vary depending on your marketing goals, the marketing strategy examples listed above can help you get marketing messages in front of new audiences and grow your business.
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