Lead generation is one of the most important aspects for any business, no matter what industry they are in. It’s also a lead magnet that many customers find irresistible. This article will discuss lead generation for B2B businesses, and give you 8 ways to increase your lead generation efforts!
Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats
A SWOT analysis is a tool that helps identify your strengths, weaknesses, opportunities, and threats.
Strengths are what you do well; weaknesses are the areas in which you need to improve; opportunity points out where there might be potential to grow or change; while threat refers to factors outside of your business’ influence that could lead to barriers.
Create lead magnets that are irresistible to your target audience
As briefly mentioned before, lead generation is a key element in any business. A lead magnet refers to something of value that you give away for free in exchange for an email address or contact information. This could be anything from ebooks, whitepapers, checklists, guides, and more.
The lead magnet must be relevant to the audience you want to attract. For example, if your target market is made up of small-business owners in a specific industry, then lead magnets that are helpful for them would be ideal.
Create lead nurturing campaigns and email marketing strategies
A lead nurturing campaign helps guide leads through their buying journey by providing them with helpful information.
To create lead nurturing campaigns, you first need to know where your leads are in the buying process and what they want or need help with at that stage. For example, if a lead has just downloaded an ebook about social media marketing strategies for small-business owners, then it would be appropriate to send them an email with a lead nurturing campaign that consists of a checklist about social media strategies for small-business owners.
Use remarketing ads to reengage with website visitors and abandoned cart customers
Remarketing is a marketing tool in which you advertise online based on your target audience’s previous interests, behaviors, or actions – specifically within the past 30 days.
Remarketing ads allow you to reengage with website visitors and abandoned cart customers who have shown interest in your products or services. You can also use remarketing ads to lead people back to a specific page on your website, such as an online store.
For example, if someone has visited the “clothing” webpage of your clothing boutique’s website, then you can show them an ad for that page when they are browsing other websites.
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Use lead nurturing campaigns to convert leads into customers
As briefly mentioned before, lead generation is a key element in any business because it’s the number one way of getting new customers or clients. Lead nurturing campaigns help guide leads through their buying journey by providing them with helpful information.
For lead nurturing campaigns to convert leads into customers, you first need to know where your leads are in the buying process and what they want or need help with at that stage.
For example, if a lead has just downloaded an ebook about social media marketing strategies for small-business owners, then it would be appropriate to send them an email with a lead nurturing campaign that consists of a checklist about social media strategies for small-business owners.
Use social media platforms like LinkedIn or Twitter to drive traffic to your website
Social media is an important component of lead generation for B2B because it’s the number one way to attract and engage with potential customers – especially those who are active online.
People turn to social media for everyday tasks like reading news articles, watching videos, checking out images and photos, listening to music, and much more. This makes it a great marketing tool for lead generation.
Using social media platforms like LinkedIn or Twitter to drive traffic back to your website allows you to create awareness about the services that you provide, engage with current customers and clients, build brand loyalty, increase sales conversions, etc. The possibilities are endless!
Track conversions from each source to better understand which strategies are most effective at generating leads
To know which lead generation strategies are most effective at generating leads, you need to track the conversions of each source.
For example, let’s say that your website received 100 new visitors last month and 25 people downloaded an ebook about lead nurturing campaigns during the same period – but only three of those 25 converted into customers who purchased a product from your website.
The lead nurturing campaign would be considered the most effective lead generation strategy because it had a high conversion rate compared to other sources of new leads.
On the contrary, 100 visitors don’t have much value if only three people converted into customers. This is why tracking conversions from each source is essential for better understanding which strategies are most effective at lead generation.
Use lead management software to integrate all of your lead generation activities into one platform
Lead management software is an essential part of lead generation for B-to-B because it helps streamline and organize all different types of marketing campaigns, including email newsletters, social media posts about current deals or promotions, the blog content you’ve created, lead nurturing campaigns, lead conversion tracking and much more.
Lead Generation for B2B in a Nutshell
In summary, lead generation for B2B is important because it’s the number one way to get new customers or clients.
By using lead nurturing campaigns, social media platforms, and lead management software, you can increase your lead conversion rates which will ultimately lead to more sales conversions as well – all of which are great ways of strengthening relationships with existing customers and attracting new lead prospects.
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