We communicate every day. We communicate with customers, partners, and employees. We communicate to the public about our products or services. The way we communicate can be a powerful tool for shaping perceptions of who we are and what we do. Your words have the power to inspire people or discourage them from taking an action that you want them to take. In this blog post, I will share some tips on how to communicate as a leader so you can lead with clarity!
1. Find your voice
Your voice is all about your unique style of communication. What makes your company communicate in a way that sets it apart from other companies? For example,
– Zappos has a distinct customer service voice on Twitter
– Apple also has an iconic brand with its distinctive marketing tone and messaging
This is all about finding what makes yourself and your brand stand out, then communicating that same message through every channel (including social media).
You should also think of the tone of voice you want for each person within your company based on their current role and responsibility. For example, a CEO has a different tone of voice than someone who is an entry-level employee.
It’s important to communicate with your company employees in the right way so they can feel empowered to do their best work for your business.
2. Be clear about the need for change
When you communicate with employees or customers about changes, be clear on why these changes are taking place. For example,
– if there is a new policy that needs to go into effect at your company, communicate the outcome of this change (i.e., it will make us more efficient)
– If you want people within your company to communicate more professionally, share examples of how the company’s brand is being represented online in a negative way because people are not communicating with professionalism.
Your employees and customers will be most receptive if they understand why you need them to communicate differently than before.
As you can see, your words have power! Leading with clarity means using this powerful skill to communicate in a way that builds up your company and employees.
Use these tips for communicating as a leader, so you can communicate effectively with everyone important to your business!
3. Share a compelling vision of the future
Part of being a leader is to communicate a compelling vision for the future.
– where do you want your company or team to be in one year? In three years?
This will help guide employees through each step they take as part of their work at your company.
The clearer and more specific this vision is, the better people will know what they need to communicate to each other about their work.
Use these tips to communicate as a leader, so you can communicate effectively with everyone important to your business!
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4. Communicate with clarity and purpose
The best communicators communicate with clarity and purpose.
You communicate with clarity when you communicate in a way that is easy to understand, which means avoiding jargon or technical language as much as possible.
You communicate with purpose when what you say leads people toward certain actions (i.e., the action(s) that will bring about your desired outcome).
You communicate with clarity and purpose when you communicate exactly what is expected of people so they will know how to do their job well.
5. Stay true to yourself, but be flexible when needed
It’s good to communicate with your team about how you communicate as a leader.
– is there anything they don’t understand? How can you communicate more clearly around those things?
– Are their work expectations clear enough, or do they need to communicate more specifically?
You can communicate with your employees about how you communicate as a leader, but remember to keep the focus on them. You don’t want people thinking that they are being criticized or judged (even if it’s constructive criticism).
6. Keep it simple
As a leader, sometimes your job is to communicate complex ideas in simple ways.
For example, the CEO of Tesla Motors communicated his vision for electric vehicles and all-electric power generation by saying: “Our goal here is to change the way we make and use energy within our society” (Elon Musk).
He understood that people were interested in his company’s products, but they needed to communicate the vision behind them before people would be willing to buy.
7. Build trust by being honest and transparent
If you communicate with your employees or customers in a way that builds their trust, they are more willing to communicate honestly and transparently.
When someone trusts you enough to communicate openly with you, it’s easier for them to tell if what you say is true (or not).
For example, if someone trusts you to communicate clearly with them about where their work is headed or how they are performing at their job well, then it’s easier for them to tell if what you say aligns with reality.
8. Lead from where you are now – don’t wait to be perfect before you start leading!
Leading from where you are now can mean leading in a way that works for your current level of experience and understanding.
It also means communicating with the same type of leadership style, even if your company changes or adapts to new situations along the way.
As long as what you communicate with others is clear and purposeful, then it’s leading.
Don’t wait to communicate with your team until you are perfect at it! Start communicating now, and learn along the way.
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