Marketing can be a difficult thing to get right. For some businesses, it’s a necessity to stay afloat and grow. But for others out there, marketing is not something they need or want to invest time and money into. What kind of business are you doing? If you’re unsure, don’t worry! In this blog post, we will cover 15 out-of-the-box ideas that might help get your creative juices flowing when it comes to marketing your company!
15 Out-of-the-Box Ideas for Marketing:
1. Promote user-generated content
If you’re looking to market your business without breaking the bank, why not promote user-generated content?
Many websites out there are using platforms like Instagram or Pinterest for this purpose. Why not have a weekly section on your blog where users can submit their photos of your products/services and get rewarded for it!
2. Utilize Pinterest for your business
Pinterest is now one of the most popular social media platforms out there. You can use this platform to target your ideal customers and drive them back to your website!
The “promoted pins” feature on Pinterest allows you to advertise certain content for a small price, but we recommend using it only if necessary as it does take time and money away from other marketing strategies.
3. Facebook Live videos
Live video is a great way to boost engagement and user-generated content. Use Facebook’s new “Facebook Live” feature to promote your business!
You can upload short videos on your page or profile where you answer common questions from customers, do promotions, etc. This gives users the chance to interact with your brand in real-time and can be a great strategy for building your brand’s online presence.
4. Snapchat filters as a marketing tool
If you’re looking for out-of-the-box marketing ideas, why not try out Snapchat filters?
You can target your ideal customer base and show them what sets your business apart from the rest! And while some might find this new strategy a bit difficult to get used to, it’s worth investing in. Users like having fun with their Snapchat stories and filters, so why not take advantage of this?
5. Use Instagram stories to share behind-the-scenes content of your company
Instagram stories are great for providing your followers with behind-the-scenes content, whether it’s footage of what goes on in the warehouse or out at a trade show.
These short videos give users an insight into how much fun you’re having out there and can build up that all-important trust factor! You’ll be surprised by just how much you can show your followers in a short space of time.
6. Partner with Influencers
If you’re looking for out-of-the-box marketing ideas that are guaranteed to boost your business, why not try out influencer marketing?
You can team up with key players in a specific industry and take their following off of social media! And while this might seem like an expensive endeavor at first glance, there’s no denying the benefits. Influencer marketing is a great way to get your message out there and can even help you create brand awareness!
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7. Have a local artist paint your logo or products
Have you ever considered getting a local artist to paint your logo or some of your key products out there?
You can team up with an emerging talent who is looking for exposure and provide them with the materials they need. This will give your brand creative flair, all while showing customers that you care about the overall experience! It’s out-of-the-box thinking at its finest!
8. Create an event to celebrate your company’s anniversary and invite all employees, vendors, potential customers, and media outlets
Why not take a chance and organize an out-of-the-box event to celebrate your company’s anniversary?
You can invite all of the employees, vendors, potential customers, and media outlets out there. This will give you a great opportunity to show how much trust your brand has built with its community as well as generate some positive buzz out there.
Make sure that this event is visible enough to attract people’s attention and, if possible, create a hashtag for the occasion! This will allow you to collect all of your brand mentions in one place so you can easily measure the influence of your out-of-the-box marketing ideas on social media!
9. Offer free workshops on topics related to your industry
You can have out-of-the-box marketing ideas by offering free workshops out there to people who are interested in the topic.
If your business is related to fashion, you could offer a sewing class or teach potential clients how they can use their clothes as part of an outfit. If you’re into technology and gadgets, why not invite some of your employees out there to give a presentation on the latest innovations?
These workshops will allow you to build brand awareness, attract potential customers and even generate leads out there.
10. Offer to guest blog for other blogs in your industry
Why not out-of-the-box marketing ideas by offering to guest blog for other blogs in your industry?
You can have an out-of-the-box marketing idea if you take over someone else’s website or social media accounts. This will allow people who are following that particular account to learn more about what you’re all about and might even convince them to follow you out there!
Guest blogging is a great way for your company’s name to get out into the world, all while giving potential customers some insight into what it is that your business does. It will make people more likely to choose you out of everyone else out there who provides similar services.
11. Offer free samples or trials for potential customers to try before they buy
You can have out-of-the-box marketing ideas by offering potential customers free samples or trials out there.
This will allow them to try out your products before they decide whether or not they would like to purchase from you, which gives them a greater sense of trust regarding buying what it is that you’re selling out there.
12. Create a pop-up shop to promote your products or raise brand awareness
You can use out-of-the-box marketing ideas by creating a pop-up shop out there!
This will allow people who are passing by the area to learn more about what it is that you do and help your brand attract some attention out there.
13. Give away prizes like t-shirts, mugs, pens etc., with your logo on them as promotional items
You can out-of-the-box marketing ideas by giving away prizes like t-shirts, mugs, pens etc., with your logo on them as promotional items out there.
This will allow people to keep around your brand and will give you an opportunity to remind potential customers of what it is that you stand for out there.
14. Sponsor local events like charity walks or 5k runs that are happening in the area
You can continue out-of-the-box marketing ideas by sponsoring local events out there, like charity walks or a five-kilometer run.
This will allow you to engage with the community out there and give people an opportunity to learn more about what it is that your business does! It’s also a great way for potential customers to see your company out there and be able to interact with them.
15. Conduct an interview with someone in the industry and ask them what they think of current trends out there
You can have out-of-the-box marketing ideas by conducting an interview with someone in the industry out there and asking them what they think of current trends out there.
This is a great way to get insight into how your company stands out compared to others, while also giving potential customers some fresh information that they might not be able to find out there.
The person you interview will also be more likely to want to work with your company out of everyone else out there if they’ve had the opportunity to get some insight into what it is that makes you unique!
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