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Tag Archives: social media
The Age of Strong Content and Weak Brands
I love social media for multiple reasons—its ability to connect people, the pace of change it promotes, and the accessibility for marketers to reach their demographics. And recently, I got into an interesting conversation about brands on social media, which got me thinking.
With social media’s ability to connect people, my showcased lifestyle is open to a wider audience of admirers. But, is the formation of a “performer culture” creating a societal dependence on external validation instead of self-fulfillment?
Social Media has become a place for personal brands to thrive and commercial brands to be policed. With this relationship, we’re starting to see a very interesting double standard emerge.