Most online businesses run on a stack of 8–10 tools: a funnel builder, email platform, course host, checkout system, webinar tool, CRM, and more. The cost adds up. The integrations break. Kartra was built to replace that entire stack with a single platform. Here’s how it holds up in 2026.
What Is Kartra?
Kartra is an all-in-one online marketing platform that combines sales funnels, email marketing automation, landing pages, checkout and payments, membership sites, video hosting, affiliate management, CRM, and helpdesk in a single product. It’s designed for online entrepreneurs, coaches, consultants, and digital product businesses who want one system rather than multiple tools stitched together.
Kartra also integrates natively with WebinarJam and EverWebinar, making it a natural choice for businesses that use webinars as a core part of their marketing and sales funnel.
Key Features
Sales Funnels and Landing Pages
Build complete sales funnels visually: opt-in pages, sales pages, order forms, upsell pages, thank-you pages, and more. Kartra’s page builder is drag-and-drop with pre-built templates for every funnel type. Unlike some builders, Kartra’s pages connect directly to its checkout and email systems — no third-party integrations needed.
Email Marketing and Automation
Kartra’s email system includes broadcast campaigns, automated sequences, and behavioral automation (send email X when someone visits page Y, buys product Z, or completes a course module). The automation builder is visual and logic-based, supporting complex conditional sequences.
Membership Sites and Courses
Host membership content, online courses, and gated resources within Kartra. Drip content on a schedule, assign content tiers by product, and track member progress. For creators selling digital products and courses, this eliminates the need for a separate platform like Kajabi or Teachable.
Checkout and Payments
Kartra’s built-in checkout handles one-time payments, subscriptions, payment plans, upsells, and order bumps. Connects to Stripe and PayPal. A complete transaction and subscription management system is included — no separate cart software needed.
Affiliate Management
Run a full affiliate program within Kartra: recruit affiliates, set commission rates, provide promotional materials, and pay commissions automatically. For businesses with active affiliate programs, this eliminates the need for a separate affiliate platform.
WebinarJam Integration
Kartra integrates natively with WebinarJam (live webinars) and EverWebinar (automated webinars), both products from the same Genesis Digital parent company. This makes Kartra + WebinarJam one of the most complete webinar-to-funnel systems available — registrants flow directly into Kartra’s CRM and automation.
Analytics and Split Testing
Track revenue, conversions, email performance, and funnel analytics across the entire customer journey. A/B test pages, emails, and CTAs with built-in split testing. The integrated analytics give you a view of the full funnel without stitching together data from multiple tools.
Kartra Pricing (2026)
| Plan | Price | Contacts | Best For |
|---|---|---|---|
| Starter | $119/mo | 2,500 | Getting started, validating offers |
| Growth | $229/mo | 12,500 | Active online business with growing list |
| Professional | $549/mo | 25,000 | Established businesses with high volume |
| Enterprise | Custom | Custom | Large organizations, agencies |
Kartra’s pricing is higher than single-purpose tools, but compares favorably when you account for what it replaces: a funnel builder ($97/mo), email platform ($100/mo), membership platform ($99/mo), checkout system ($49/mo), and affiliate management ($50/mo) would total $395+ per month for individual tools at comparable scales.
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Kartra vs ClickFunnels vs Kajabi
| Feature | Kartra | ClickFunnels 2.0 | Kajabi |
|---|---|---|---|
| Funnels and landing pages | ✅ | ✅ | ✅ |
| Email automation | ✅ | ✅ | ✅ |
| Membership / courses | ✅ | Partial | ✅ |
| Affiliate management | ✅ | ✅ | ✅ |
| Video hosting | ✅ | ❌ | ✅ |
| Helpdesk | ✅ | ❌ | ❌ |
| Webinar integration | ✅ (WebinarJam) | ❌ (3rd party) | ❌ (3rd party) |
| Starting price | $119/mo | $147/mo | $149/mo |
Who Should Use Kartra
Kartra is the right platform for online business owners who are tired of managing multiple tools and integrations. It’s particularly strong for coaches, consultants, course creators, and digital product businesses where the combination of funnels, email automation, courses, and webinars are core to the business model. The native WebinarJam integration makes it the clear choice for webinar-driven sales businesses.
If you’re early-stage and just need a funnel builder, ClickFunnels or Systeme.io might be cheaper starting points. But if you’re running an active online business that’s paying for multiple platforms, Kartra’s consolidation saves real money and headaches.
Frequently Asked Questions
Does Kartra replace Kajabi?
For most use cases, yes. Both platforms cover funnels, email, courses, and memberships. Kartra has more advanced automation and the WebinarJam integration; Kajabi has a stronger community feature and some users prefer its course delivery UI.
What is the difference between Kartra and WebinarJam?
Kartra is the full marketing and sales platform — funnels, email, courses, memberships, affiliates. WebinarJam is a live webinar platform. They integrate natively (made by the same company) but serve different primary functions. Many users run both together.
Does Kartra have a free plan?
No free plan, but Kartra offers a 30-day free trial on all plans, which is sufficient to build and test a complete funnel before committing.
Can I migrate from ClickFunnels to Kartra?
Yes, though it requires manual work — there’s no automated migration tool. Kartra’s onboarding team can assist with the transition for higher-tier plans.
Final Verdict
Kartra is one of the most complete all-in-one marketing platforms available in 2026. Its feature depth is unmatched in its price range, and the native WebinarJam integration makes it uniquely powerful for webinar-driven businesses. If you’re paying for 4+ separate tools that Kartra covers, the consolidation case is compelling.
Rating: 4.5 / 5
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