Category Archives: Marketing

7 Actionable Tips for Improving Your Inbound Marketing Strategy

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Inbound marketing is an approach in which you attract customers to your business in a targeted, consistent way. Once they are in the door, it’s easier for them to make purchases and refer friends. This blog post will provide 7 actionable tips that will help improve your inbound marketing strategy, so take some time to […]

Marketing vs Advertising: What’s the Difference?

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There are marketing professionals, marketing agencies, marketing managers and marketing consultants. There are also advertising specialists, ad agencies, ad managers and advertisers. Marketing vs. Advertising… What is the difference? – Marketing is a broad term that includes everything from market research to branding campaigns to social media marketing. – Advertising refers specifically to paid messages […]

Marketing vs Sales: Understanding the Differences

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What marketing vs sales essentially do is help a company generate revenue. Marketing helps to identify potential customers and bring them in the door, while sales takes over once they get there. Understanding the difference between marketing and sales can make it easier for you to increase your conversion rates, which will lead to higher […]

Top 10 Marketing Functions

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In marketing, there are a number of marketing functions that must be performed in order to achieve marketing goals. These functions include marketing research, marketing communication, and product marketing. The following blog post will provide an overview of these 10 different marketing functions! Here are 10 different marketing functions: Market Research Market research is responsible […]

Business and Marketing are Changing, Here’s What You Need to Know

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As we all know, the world of business and marketing is always changing. What was once a very successful strategy may no longer work how it did before. It’s important to keep up with these changes in order to stay ahead of your competition and make more money for your company. In this blog post, […]

The Ultimate Guide to B2B Marketing Automation

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Marketing automation is a must for any B2B business. Marketing automation can help you outsmart your competitors and increase the number of leads and conversions that come in to your B2B company. In this blog post, we will discuss how B2B marketing automation works as well as the different types of B2B marketing automation software […]